Case Study / 2026

A campaign website built to earn trust on a deadline.

Designed and built electresatravis.com — a five-page responsive website introducing Resa Travis to voters in Cabarrus County, North Carolina ahead of the March 2026 primary for Clerk of Superior Court. Brand, content architecture, and conversion forms shipped in time for early voting.

Client Committee to Elect Resa Travis
Role Design + Build
Year 2026
https://electresatravis.com
electresatravis.com homepage with Resa Travis in red blouse against the Cabarrus County courthouse, headline reads Integrity. Accountability. Leadership That Serves Cabarrus County.
01 / THE BRIEF

A trustworthy face for a county-level race.

A first-time candidate with three decades inside the courthouse needed a digital presence that matched her experience: serious enough for a judicial office, warm enough to feel approachable. Tight timeline, no in-house team.

02 / THE WORK

Brand, content architecture, and a build that ships.

Five-page responsive WordPress site. Hero composition, six-pillar policy platform, three lead capture forms unified into one Support page, and compliance-ready footer. Designed and built end to end.

03 / THE APPROACH

Civic visual language without the cliche.

A classic navy and red palette signals gravitas. Serif headlines carry institutional weight; sans-serif body copy keeps the platform scannable. A consistent red ribbon device ties every page together.

Design system

Every choice in service of trust.

Color

Civic Navy #1F2A5A
Signal Red #C8102E
Off-White #FAF7F0
Volunteer Gold #F4C400

Typography

Display / Serif
Integrity. Accountability.
Carries the institutional weight
Body / Sans
Every citizen deserves a courthouse that runs smoothly and is easy to navigate.
Keeps the platform scannable
Role + Scope

End-to-end design and build, shipped on a campaign timeline.

  • Visual brand and identity application
  • Content strategy and information architecture
  • Five-page responsive WordPress build (Elementor Pro)
  • Lead capture forms across volunteer, donor, and event paths
  • Mobile responsive across all breakpoints
  • Compliance footer for political committee disclosure
Available for new work

Senior creative roles and consulting engagements.

30 years across motorsports, financial services, and agency leadership. Currently open to Creative Director and senior marketing roles, plus select consulting work for brands that need the same kind of end-to-end thinking shown above.