David Matthew Conrad
For 30 years I have sat on both sides of the table, leading creative and owning marketing strategy across motorsports, licensed retail, and financial services. I build brand work that looks sharp and earns its keep.
Creative who speaks marketing. Marketer who can do the work.
I started in licensed sports apparel, spent years in motorsports entertainment, ran my own agency, and went deep inside enterprise financial services. At MetLife I co-designed the end-to-end UX for their term life insurance online application, from competitive research through engineering handoff.
These days I also shoot professionally and publish on AI tools and creative workflows. The throughline never changes: make it good, and make it work.
Brand & Creative Direction
Setting the visual and verbal direction, then leading the craft that brings it to life.
Marketing Strategy
Campaign and content strategy that connects creative to the business it should move.
UX & Product
Hands-on experience design, from research and concepting to a clean engineering handoff.
Content & AI Workflows
Modern production using AI tools, plus a YouTube channel on getting real work out of them.
Senior Manager, Product Marketing
Owned the end-to-end communication strategy for SECURE Act 2.0 retirement initiatives, turning dense regulatory change into clear participant education across email, direct mail, web, and video.
Senior Marketing Strategist
Led digital go-to-market and acquisition work, translating complex financial products into messaging people actually understood, and directed a multi-channel retention program.
Creative Services Manager
Led the research, UX design, and technical build of the online term life insurance application, and ran an internal creative team producing campaigns across every channel.
Marketing Director
Ran creative and marketing operations and client relationships across financial services, manufacturing, education, hospitality, and apparel, directing B2B and B2C campaigns end to end.
Director, Creative Services
Led creative for NASCAR, FOX Sports, Sprint, Coke, and Pepsi, directing motorsports promotions, sponsor activations, and a 24-city marketing tour.
Apparel & headwear design
Designed licensed apparel and headwear for NASCAR, NFL, NBA, Budweiser, Coors, Miller, Reebok, and VF Imagewear.
MetLife term life application
End-to-end experience design for a regulated online insurance application.
Judicial campaign site
Brand and website for a judicial candidate, from identity through build.
Motorsports activations
Creative for Coca-Cola, NASCAR, and INDYCAR live and broadcast moments.
Let us work together.
Open to senior creative and marketing leadership, remote or in the Charlotte area.